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Why you need eye tracking in web usability studies

Rob Stevens from Think Eyetracking and Bunnyfoot has now released a summary on YouTube from his talk on why you need eye tracking in web usability studies. The videos were recorded during the The Great Eye Tracking Debate in May 2009 (read summary from the eventĀ  HERE). In the clip Rob mainly talks about the […]

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New guide on how to use Retrospective Think Aloud with eye tracking in usability research

We have just completed a short guide on how to use Retrospective Think Aloud with eye tracking in usability research which is aimed at usability researchers that want to try out this method. The guide covers the following topics: What is Retrospective Think Aloud and Why is it Suitable for Eye Tracking Studies? What Should […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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