Welcome to take part in the full day tutorial I’m arranging at Interact 2009, the 12th IFIP TC13 Conference in Human-Computer Interaction, on Monday August 24, 2009 in Uppsala, Sweden.
The objective of the tutorial is to give an overview on how eye tracking is used and can be used as a method in human computer interaction research and especially in usability research. By analyzing eye movements collected by an eye tracking system we are able to gain an objective insight into the behavior of a person and present the results as powerful visualizations or eye movement metrics and statistics.
During the tutorial we will present a range of eye tracking metrics and visualizations and explain how these can be interpreted in the context of interface design and usability evaluation. Examples of such eye movement metrics are; Number of Fixations, Fixation Duration, and Time to First Fixation. Common ways of visualizing eye movements in a usability or HCI setting are; Heat Maps, Gaze Plots or Scan Paths, and Gaze Replay Videos. Using these eye tracking metrics and visualization together with existing research methods can reveal insights previously unavailable to researchers and practitioners. Additionally it allows us to develop new approaches and methodologies. Some new methodologies where eye tracking plays an important role have already been developed like in the case of the Post-Experience Eye-Tracked Protocol (PEEP).
The tutorial will moreover include hands-on eye tracking tests and analysis exercises. This tutorial is appropriate for researchers, practitioners and students. Participants should be familiar with behavioral research methodology but no prior knowledge of eye movements or eye tracking is required.
The tutorial will cover the following topics:
- Human vision and eye movements
- What is eye tracking?
- What can eye tracking add to HCI & usability research?
- How to use eye tracking as a method in HCI & usability research studies?
- Eye movement metrics in HCI & usability research
- Case studies
- Hands-on eye tracking testing and analysis
Read more about the tutorial on the Tobii website: http://www.tobii.com/corporate/events/tutorial_at_interact_2009.aspx
Read more about Interact 2009 and register at: http://www.interact2009.org