Why you need eye tracking in web usability studies

Rob Stevens from Think Eyetracking and Bunnyfoot has now released a summary on YouTube from his talk on why you need eye tracking in web usability studies. The videos were recorded during the The Great Eye Tracking Debate in May 2009 (read summary from the eventĀ  HERE). In the clip Rob mainly talks about the PEEP method, or retrospective think aloud (RTA) in combination with eye tracking, as he argues that the concurrent think aloud (CTA) method has flaws as a lot of processes are subconscious when performing a task for example on a web page. I have previously written about this method here on my blog.

Rob’s main arguments for using eye tracking in web usability studies is that eye tracking enables:

1. Better user tests by using retrospective think aloud instead of concurrent think aloud

2. Optimize designs by doing mass user testing (quantitative eye tracking tests)

3. Helps non specialist stake holder engage with usability – and take actions based on the usability findings

Watch the two YouTube clips below:

UPDATE
Kara Pernice’s speech from the Great Eye Tracking Debate has now been made available on YouTube. Watch it below:

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