EyeTracking.Me a Blog by Tommy Strandvall

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document.

Bing vs. Google study by User Centric Banner performance study by MarketWatch Beer can design study by JMR Redesigned packaging study by Strategir Using eye tracking to optimize the ‘attention path’ of magazine advertisements Analyzing TV brand exposure by Havas Eye tracking study on chimpanzees by Kyoto uni

UX improvement of website Ciao.de Banner optimization study by RealEyes Coffee package design study by Packaging arena Print advertising study by Rogil Child language learning study by Rochester uni Developmental psychology study by Uppsala uni Eye tracking as a tool in package and shelf testing