Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document.

Bing vs. Google study by User Centric

Banner performance study by MarketWatch

Beer can design study by JMR

Redesigned packaging study by Strategir

Using eye tracking to optimize the ‘attention path’ of magazine advertisements

Analyzing TV brand exposure by Havas

Eye tracking study on chimpanzees by Kyoto uni

UX improvement of website

Banner optimization study by RealEyes

Coffee package design study by Packaging arena

Print advertising study by Rogil

Child language learning study by Rochester uni

Developmental psychology study by Uppsala uni

Eye tracking as a tool in package and shelf testing


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