During one of my workshops at the EyeTrackUX conference this week I asked the 40+ participants in my workshop to tell me what they find the most challenging in using eye tracking in user experience research at the moment. Going through their comments and questions I ended up with the following distribution of their comments:
- How to use eye tracking as a method in UX research? Common questions were: the number of users to include in a study; how to use eye tracking together with think aloud; which metrics to use and not to use; analyzing all the data takes too long. All in all 26 comments on this topic.
- How to use eye tracking in studies on dynamic web pages with Flash, Ajax, videos? When every participant has their own user experience, how can we combine all these into for example one heat map? All in all 17 comments on this topic.
- How to interpret eye tracking data like metrics, heat maps, gaze plots etc? All in all 15 comments on this topic.
- We need more research and knowledge on how to use eye tracking. The lack of scientific publications on using eye tracking in user experience research and on methodology and best practices was a common debate during the entire conference. All in all 10 comments on this topic.
The results from my small poll were not very surprising as you can see above. There is still a big demand for commonly accepted methods and methodologies on how to use eye tracking in usability and user experience research. There are no handbooks out there yet and for a usability professional it requres quite a bit of searching online to find something useful and concrete that can help them designing their own tests. Conferences like EyetrackUX is of course one good way to spread the knowledge among professionals but we are all still waiting for an authority within this field…