Eye Tracking “Friends Lists” layouts on LinkedIN and Facebook

Catalyst Group in New York recently published some interesting findings from an Eye Tracking and Usability study where they compared two popular “friends list” layouts, a 3-column layout similar to LinkedIN and a 1-column layout similar to Facebook. In the test they compared prototypes of the two types of lists. All all 13 users took […]

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Video: Eye tracking in quantitative user testing online

Today Tobii released a new interesting video clip in its Eye Track Expert TV interview series featuring Niall Bellabarba from Realeyes. Niall talks about how they use eye tracking in quantitative user testing online. Realeyes usually include at least 50 users in their eye tracking studies to reach saturation in user behavior to enable them to do quantitative analysis […]

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The value of eye tracking in user research

I usually use a very simple example to explain the value of eye tracking in user experience research compared to traditional methods like observation. In this example I use a user test on a door! Let’s say I am making a new door and I want to test the usability of that door. To open […]

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Eye Tracking and Retrospective Think Aloud

During the EyeTrackUX 2009 conference in Frankfurt two usability and eye tracking professionals Guy Redwood & Rob Stevens were interviewed on what they think of eye tracking in usability research and especially the value of retrospective think aloud. Have a look at the YouTube clip below.

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Common questions you have on eye tracking in UX research

During one of my workshops at the EyeTrackUX conference this week I asked the 40+ participants in my workshop to tell me what they find the most challenging in using eye tracking in user experience research at the moment. Going through their comments and questions I ended up with the following distribution of their comments: How […]

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How is eye tracking being used in UX research today?

I’m currently preparing for my keynote speech and workshops at EyetrackUX in Frankfurt next week. One of the topics I will be exploring in my speech is the different ways eye tracking is being used in usability and user experience research today.  Eye tracking can of course be used in many different ways in user […]

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Journalists only look for facts

I just stumbled upon a recent eye tracking study from Jakob Nielsen where they investigated how journalists behave when they are searching for and reading information on corporate websites. One interesting finding is that poor website usability has a negative impact on PR and can even  eliminate the press coverage of a company. One of […]

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Tutorial at Interact 2009: Eye Tracking in Human-Computer Interaction and Usability Research

Welcome to take part in the full day tutorial I’m arranging at Interact 2009, the 12th IFIP TC13 Conference in Human-Computer Interaction, on Monday August 24, 2009 in Uppsala, Sweden. The objective of the tutorial is to give an overview on how eye tracking is used and can be used as a method in human […]

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