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New Mobile Device Testing Solution from Tobii

We spend more and more time using our mobile devices such as tablets and smart phones to access web pages and for apps and games. From a design and usability and user experience perspective, it is worth keeping in mind that mobile devices are not the same as computers. We use them in quite different […]

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The value of eye tracking vs. observation and mouse tracking

A very simple way to illustrate what kind of additional information you get in a usability study by using eye tracking is to watch the video below video (http://bit.ly/gazemouse) that I just uploaded on YouTube. In this video you observe a person completing a task on a website (www.spotify.com) the task was to sign up […]

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New white paper: Using eye tracking to test mobile devices

Tobii has now released a new extensive white paper describing how eye tracking can be used to complete user tests on mobile devices. There are several challenges when using an eye tracker together with a mobile phone, both in the physical setup and in the human physiology. The paper explains the challenges and presents three […]

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Eye tracking + mobile devices = works?

A lot of people has asked us for advice on how to use Tobii eye trackers for studying user behavior on mobile devices like mobile phones and pda:s. Next week we will release a extensive white paper on this topic where we are comparing a few different eye tracker setups. We have already now published […]

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Why you need eye tracking in web usability studies

Rob Stevens from Think Eyetracking and Bunnyfoot has now released a summary on YouTube from his talk on why you need eye tracking in web usability studies. The videos were recorded during the The Great Eye Tracking Debate in May 2009 (read summary from the eventĀ  HERE). In the clip Rob mainly talks about the […]

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Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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New guide on how to use Retrospective Think Aloud with eye tracking in usability research

We have just completed a short guide on how to use Retrospective Think Aloud with eye tracking in usability research which is aimed at usability researchers that want to try out this method. The guide covers the following topics: What is Retrospective Think Aloud and Why is it Suitable for Eye Tracking Studies? What Should […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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New study: Retrospective Think Aloud and Eye Tracking

During the summer we have conducted a study at Tobii Technology aimed to compare the outcomes from four different retrospective think aloud (RTA) methods in a web usability study: a non cued RTA, a screen video cued RTA, a gaze plot cued RTA, and a gaze video cued RTA. Twenty-four participants were used in the […]

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Google vs. Bing eye tracked

Catalyst Group in New York had released another interesting eye tracking study yesterday where they compare Microsoft’s new search engine Bing and Google. Catalyst included 12 users in the study, all using Google as their main search engine. Users performed a hotel and shopping search task on both search engines. An RTA interview with eye […]

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