A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]
I have been writing a few post on Retrospective Think Aloud (RTA) in user research previously on this blog. RTA has proven to be especially useful in combination with eye tracking because having users watch their own eye movements while they were completing a task helps them remember what they did and describe their own […]
During the EyeTrackUX 2009 conference in Frankfurt two usability and eye tracking professionals Guy Redwood & Rob Stevens were interviewed on what they think of eye tracking in usability research and especially the value of retrospective think aloud. Have a look at the YouTube clip below.
I’m currently preparing for my keynote speech and workshops at EyetrackUX in Frankfurt next week. One of the topics I will be exploring in my speech is the different ways eye tracking is being used in usability and user experience research today. Eye tracking can of course be used in many different ways in user […]
Tobii is arranging a very exciting conference in Frankfurt next week April 22-23 on Eye Tracking in User Experience Research. Fifteen speakers from three continents will share their unique knowledge on how to use eye tracking in user experience research. Topics covered during the two day conference are eye tracking methodology and metrics, web and […]
Welcome to take part in the full day tutorial I’m arranging at Interact 2009, the 12th IFIP TC13 Conference in Human-Computer Interaction, on Monday August 24, 2009 in Uppsala, Sweden. The objective of the tutorial is to give an overview on how eye tracking is used and can be used as a method in human […]