Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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Using E-prime and Tobii Studio in the same experiment

E-prime is a software package from PST used for different types of behavioral and psychological experiments, for example reaction time experiments. With a separate plug-in (E-prime extensions for Tobii) it possible to also include eye tracking in an E-prime experiment. One very frequent question I get is how to integrate eye tracking data in an […]

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New guide on how to use Retrospective Think Aloud with eye tracking in usability research

We have just completed a short guide on how to use Retrospective Think Aloud with eye tracking in usability research which is aimed at usability researchers that want to try out this method. The guide covers the following topics: What is Retrospective Think Aloud and Why is it Suitable for Eye Tracking Studies? What Should […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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New study: Retrospective Think Aloud and Eye Tracking

During the summer we have conducted a study at Tobii Technology aimed to compare the outcomes from four different retrospective think aloud (RTA) methods in a web usability study: a non cued RTA, a screen video cued RTA, a gaze plot cued RTA, and a gaze video cued RTA. Twenty-four participants were used in the […]

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10 minutes on how to use Tobii Studio

I just finished a new 10 minute walkthrough on how to use the Tobii Studio eye tracking software. You can watch the flash video¬† by clicking HERE. I have also posted the walkthrough as a video here on my blog. Watch it here below (right-click to watch in full screen): [pro-player width=’512′ height=’288′ type=’MP4′ image=’http://eyetracking.me/tobii/studio_first.png’]http://eyetracking.me/tobii/tobii_studio_walkthrough.mp4[/pro-player]

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Google vs. Bing eye tracked

Catalyst Group in New York had released another interesting eye tracking study yesterday where they compare Microsoft’s new search engine Bing and Google. Catalyst included 12 users in the study, all using Google as their main search engine. Users performed a hotel and shopping search task on both search engines. An RTA interview with eye […]

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Eye tracking in package testing

The YouTube clip below is a short promo video made by Tobii illustrating how you can use a Tobii T60 XL eye tracker in package and shelf testing. [pro-player width=’512′ height=’288′ type=’FLV’]http://flash1.fantv.se/dobb/090618_Package_Testing_3.flv[/pro-player]

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Feng-GUI vs real eye tracking data

On the Feng-GUI web site (http://www.feng-gui.com) you can upload images and have the website create an artificial heat map showing how people would look at your image. Feng-GUI says it can “effectively analyze Attention and Attraction in visuals” and that their “artificial intelligence service simulates human vision during the first 5 seconds of exposure to […]

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The value of eye tracking in RTA

I have been writing a few post on Retrospective Think Aloud (RTA) in user research previously on this blog. RTA has proven to be especially useful in combination with eye tracking because having users watch their own eye movements while they were completing a task helps them remember what they did and describe their own […]

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