A new library of eye tracking publications has been made available by Tobii. In this unique library you can find publications and papers on the use of eye tracking within many different research fields. Every item has a title, abstract, keywords, and in most cases a link to the full text paper, which makes it [...]
Tobii has now released a new extensive white paper describing how eye tracking can be used to complete user tests on mobile devices. There are several challenges when using an eye tracker together with a mobile phone, both in the physical setup and in the human physiology. The paper explains the challenges and presents three [...]
A lot of people has asked us for advice on how to use Tobii eye trackers for studying user behavior on mobile devices like mobile phones and pda:s. Next week we will release a extensive white paper on this topic where we are comparing a few different eye tracker setups. We have already now published [...]
Yesterday Tobii released a new white paper on eye tracking and eye tracking technology. The aim of the paper is to give a brief introduction to the human visual system, and to explain how eye movements are recorded and processed by Tobii Eye Trackers. Some basic concepts and issues related to remote eye tracking and [...]
Rob Stevens from Think Eyetracking and Bunnyfoot has now released a summary on YouTube from his talk on why you need eye tracking in web usability studies. The videos were recorded during the The Great Eye Tracking Debate in May 2009 (read summary from the eventĀ HERE). In the clip Rob mainly talks about the [...]
We have some very interesting speakers lined for the first Tobii EyeTrackConf in Copenhagen on January 25-26 2010. This conference is focusing on eye tracking related research in psychology and linguistics. Please have a look at the website and sign up here. See you in Copenhagen
A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch [...]
E-prime is a software package from PST used for different types of behavioral and psychological experiments, for example reaction time experiments. With a separate plug-in (E-prime extensions for Tobii) it possible to also include eye tracking in an E-prime experiment. One very frequent question I get is how to integrate eye tracking data in an [...]
We have just completed a short guide on how to use Retrospective Think Aloud with eye tracking in usability research which is aimed at usability researchers that want to try out this method. The guide covers the following topics: What is Retrospective Think Aloud and Why is it Suitable for Eye Tracking Studies? What Should [...]
We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using [...]