Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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Eye tracking in package testing

The YouTube clip below is a short promo video made by Tobii illustrating how you can use a Tobii T60 XL eye tracker in package and shelf testing. [pro-player width=’512′ height=’288′ type=’FLV’]http://flash1.fantv.se/dobb/090618_Package_Testing_3.flv[/pro-player]

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