Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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Google vs. Bing eye tracked

Catalyst Group in New York had released another interesting eye tracking study yesterday where they compare Microsoft’s new search engine Bing and Google. Catalyst included 12 users in the study, all using Google as their main search engine. Users performed a hotel and shopping search task on both search engines. An RTA interview with eye […]

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Rogil case on advertisment research and eye tracking

Tobii has today released a new customer case on print advertisement research and eye tracking, based on a study by research company Rogil from Belgium. The aim of the study was to gain insight into the impact of a print advertisement for the alcohol drink “After” aimed at women. The study combined quantitative, qualitative and behavioral measurements […]

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