Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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Eye tracking in package testing

The YouTube clip below is a short promo video made by Tobii illustrating how you can use a Tobii T60 XL eye tracker in package and shelf testing. [pro-player width=’512′ height=’288′ type=’FLV’]http://flash1.fantv.se/dobb/090618_Package_Testing_3.flv[/pro-player]

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Rogil case on advertisment research and eye tracking

Tobii has today released a new customer case on print advertisement research and eye tracking, based on a study by research company Rogil from Belgium. The aim of the study was to gain insight into the impact of a print advertisement for the alcohol drink “After” aimed at women. The study combined quantitative, qualitative and behavioral measurements […]

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