Today Tobii released a new interesting video clip in its Eye Track Expert TV interview series featuring Niall Bellabarba from Realeyes. Niall talks about how they use eye tracking in quantitative user testing online. Realeyes usually include at least 50 users in their eye tracking studies to reach saturation in user behavior to enable them to do quantitative analysis […]
I usually use a very simple example to explain the value of eye tracking in user experience research compared to traditional methods like observation. In this example I use a user test on a door! Let’s say I am making a new door and I want to test the usability of that door. To open […]
During the EyeTrackUX 2009 conference in Frankfurt two usability and eye tracking professionals Guy Redwood & Rob Stevens were interviewed on what they think of eye tracking in usability research and especially the value of retrospective think aloud. Have a look at the YouTube clip below.