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The value of eye tracking vs. observation and mouse tracking

A very simple way to illustrate what kind of additional information you get in a usability study by using eye tracking is to watch the video below video (http://bit.ly/gazemouse) that I just uploaded on YouTube. In this video you observe a person completing a task on a website (www.spotify.com) the task was to sign up […]

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Why you need eye tracking in web usability studies

Rob Stevens from Think Eyetracking and Bunnyfoot has now released a summary on YouTube from his talk on why you need eye tracking in web usability studies. The videos were recorded during the The Great Eye Tracking Debate in May 2009 (read summary from the eventĀ  HERE). In the clip Rob mainly talks about the […]

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Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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New guide on how to use Retrospective Think Aloud with eye tracking in usability research

We have just completed a short guide on how to use Retrospective Think Aloud with eye tracking in usability research which is aimed at usability researchers that want to try out this method. The guide covers the following topics: What is Retrospective Think Aloud and Why is it Suitable for Eye Tracking Studies? What Should […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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New study: Retrospective Think Aloud and Eye Tracking

During the summer we have conducted a study at Tobii Technology aimed to compare the outcomes from four different retrospective think aloud (RTA) methods in a web usability study: a non cued RTA, a screen video cued RTA, a gaze plot cued RTA, and a gaze video cued RTA. Twenty-four participants were used in the […]

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Eye tracking in package testing

The YouTube clip below is a short promo video made by Tobii illustrating how you can use a Tobii T60 XL eye tracker in package and shelf testing.

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The value of eye tracking in RTA

I have been writing a few post on Retrospective Think Aloud (RTA) in user research previously on this blog. RTA has proven to be especially useful in combination with eye tracking because having users watch their own eye movements while they were completing a task helps them remember what they did and describe their own […]

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The more a link is seen, the more it will be clicked

I came across an interesting study from Sendtec and Eye Tools where they looked at the correlation between the visibility of an area on a search result page and the click through rates. The results where not that surprising though; the areas and links seen by more people also received more clicks. The correlation was […]

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Eye Tracking “Friends Lists” layouts on LinkedIN and Facebook

Catalyst Group in New York recently published some interesting findings from an Eye Tracking and Usability study where they compared two popular “friends list” layouts, a 3-column layout similar to LinkedIN and a 1-column layout similar to Facebook. In the test they compared prototypes of the two types of lists. All all 13 users took […]

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