Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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New study: Retrospective Think Aloud and Eye Tracking

During the summer we have conducted a study at Tobii Technology aimed to compare the outcomes from four different retrospective think aloud (RTA) methods in a web usability study: a non cued RTA, a screen video cued RTA, a gaze plot cued RTA, and a gaze video cued RTA. Twenty-four participants were used in the […]

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Google vs. Bing eye tracked

Catalyst Group in New York had released another interesting eye tracking study yesterday where they compare Microsoft’s new search engine Bing and Google. Catalyst included 12 users in the study, all using Google as their main search engine. Users performed a hotel and shopping search task on both search engines. An RTA interview with eye […]

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The more a link is seen, the more it will be clicked

I came across an interesting study from Sendtec and Eye Tools where they looked at the correlation between the visibility of an area on a search result page and the click through rates. The results where not that surprising though; the areas and links seen by more people also received more clicks. The correlation was […]

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Eye Tracking “Friends Lists” layouts on LinkedIN and Facebook

Catalyst Group in New York recently published some interesting findings from an Eye Tracking and Usability study where they compared two popular “friends list” layouts, a 3-column layout similar to LinkedIN and a 1-column layout similar to Facebook. In the test they compared prototypes of the two types of lists. All all 13 users took […]

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Rogil case on advertisment research and eye tracking

Tobii has today released a new customer case on print advertisement research and eye tracking, based on a study by research company Rogil from Belgium. The aim of the study was to gain insight into the impact of a print advertisement for the alcohol drink “After” aimed at women. The study combined quantitative, qualitative and behavioral measurements […]

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Common questions you have on eye tracking in UX research

During one of my workshops at the EyeTrackUX conference this week I asked the 40+ participants in my workshop to tell me what they find the most challenging in using eye tracking in user experience research at the moment. Going through their comments and questions I ended up with the following distribution of their comments: How […]

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Journalists only look for facts

I just stumbled upon a recent eye tracking study from Jakob Nielsen where they investigated how journalists behave when they are searching for and reading information on corporate websites. One interesting finding is that poor website usability has a negative impact on PR and can even  eliminate the press coverage of a company. One of […]

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