Eye tracking + mobile devices = works?

A lot of people has asked us for advice on how to use Tobii eye trackers for studying user behavior on mobile devices like mobile phones and pda:s. Next week we will release a extensive white paper on this topic where we are comparing a few different eye tracker setups. We have already now published […]

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Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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New Tobii T60 XL wide screen eye tracker reviewed

Niall from Realeyes is reviewing the new Tobii T60 XL wide screen 24″ eye tracker and the latest version of the analysis software Tobii Studio (1.5) in three video clips on YouTube. Watch them below:

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Video: Eye tracking in quantitative user testing online

Today Tobii released a new interesting video clip in its Eye Track Expert TV interview series featuring Niall Bellabarba from Realeyes. Niall talks about how they use eye tracking in quantitative user testing online. Realeyes usually include at least 50 users in their eye tracking studies to reach saturation in user behavior to enable them to do quantitative analysis […]

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The value of eye tracking in user research

I usually use a very simple example to explain the value of eye tracking in user experience research compared to traditional methods like observation. In this example I use a user test on a door! Let’s say I am making a new door and I want to test the usability of that door. To open […]

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Eye Tracking and Retrospective Think Aloud

During the EyeTrackUX 2009 conference in Frankfurt two usability and eye tracking professionals Guy Redwood & Rob Stevens were interviewed on what they think of eye tracking in usability research and especially the value of retrospective think aloud. Have a look at the YouTube clip below.

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Common questions you have on eye tracking in UX research

During one of my workshops at the EyeTrackUX conference this week I asked the 40+ participants in my workshop to tell me what they find the most challenging in using eye tracking in user experience research at the moment. Going through their comments and questions I ended up with the following distribution of their comments: How […]

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How is eye tracking being used in UX research today?

I’m currently preparing for my keynote speech and workshops at EyetrackUX in Frankfurt next week. One of the topics I will be exploring in my speech is the different ways eye tracking is being used in usability and user experience research today.  Eye tracking can of course be used in many different ways in user […]

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How many participant in an eye tracking study?

One of the most common questions I get is about how many participant should be included in an eye tracking study. Well, it is not a simple question to answer. I think it is impossible to come up with a specific number of participants that will work in all cases, but there can of course […]

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