The value of eye tracking in user research

I usually use a very simple example to explain the value of eye tracking in user experience research compared to traditional methods like observation. In this example I use a user test on a door! Let’s say I am making a new door and I want to test the usability of that door. To open […]

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Eye Tracking and Retrospective Think Aloud

During the EyeTrackUX 2009 conference in Frankfurt two usability and eye tracking professionals Guy Redwood & Rob Stevens were interviewed on what they think of eye tracking in usability research and especially the value of retrospective think aloud. Have a look at the YouTube clip below.

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Common questions you have on eye tracking in UX research

During one of my workshops at the EyeTrackUX conference this week I asked the 40+ participants in my workshop to tell me what they find the most challenging in using eye tracking in user experience research at the moment. Going through their comments and questions¬†I ended up with the following distribution of their comments: How […]

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How is eye tracking being used in UX research today?

I’m currently preparing for my keynote speech and workshops at EyetrackUX in Frankfurt next week. One of the topics I will be exploring in my speech is the different ways eye tracking is being used in usability and user experience research today.¬† Eye tracking can of course be used in many different ways in user […]

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How many participant in an eye tracking study?

One of the most common questions I get is about how many participant should be included in an eye tracking study. Well, it is not a simple question to answer. I think it is impossible to come up with a specific number of participants that will work in all cases, but there can of course […]

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