I usually use a very simple example to explain the value of eye tracking in user experience research compared to traditional methods like observation. In this example I use a user test on a door! Let’s say I am making a new door and I want to test the usability of that door. To open […]
During the EyeTrackUX 2009 conference in Frankfurt two usability and eye tracking professionals Guy Redwood & Rob Stevens were interviewed on what they think of eye tracking in usability research and especially the value of retrospective think aloud. Have a look at the YouTube clip below.
During one of my workshops at the EyeTrackUX conference this week I asked the 40+ participants in my workshop to tell me what they find the most challenging in using eye tracking in user experience research at the moment. Going through their comments and questions I ended up with the following distribution of their comments: How […]
I’m currently preparing for my keynote speech and workshops at EyetrackUX in Frankfurt next week. One of the topics I will be exploring in my speech is the different ways eye tracking is being used in usability and user experience research today. Eye tracking can of course be used in many different ways in user […]
One of the most common questions I get is about how many participant should be included in an eye tracking study. Well, it is not a simple question to answer. I think it is impossible to come up with a specific number of participants that will work in all cases, but there can of course […]