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New Mobile Device Testing Solution from Tobii

We spend more and more time using our mobile devices such as tablets and smart phones to access web pages and for apps and games. From a design and usability and user experience perspective, it is worth keeping in mind that mobile devices are not the same as computers. We use them in quite different […]

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New white paper: Using eye tracking to test mobile devices

Tobii has now released a new extensive white paper describing how eye tracking can be used to complete user tests on mobile devices. There are several challenges when using an eye tracker together with a mobile phone, both in the physical setup and in the human physiology. The paper explains the challenges and presents three […]

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Eye tracking + mobile devices = works?

A lot of people has asked us for advice on how to use Tobii eye trackers for studying user behavior on mobile devices like mobile phones and pda:s. Next week we will release a extensive white paper on this topic where we are comparing a few different eye tracker setups. We have already now published […]

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Why you need eye tracking in web usability studies

Rob Stevens from Think Eyetracking and Bunnyfoot has now released a summary on YouTube from his talk on why you need eye tracking in web usability studies. The videos were recorded during the The Great Eye Tracking Debate in May 2009 (read summary from the event  HERE). In the clip Rob mainly talks about the […]

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Collection of eye tracking research cases

A good way to get a glimpse of what is possible to do with eye tracking is to read the different customer cases available on the Tobii website. I’ve collected all the PDFs below, just click on the text to download a document. Bing vs. Google study by User Centric Banner performance study by MarketWatch […]

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New whitepaper: Retrospective Think Aloud and Eye Tracking

We are finally releasing the white paper explaining the results from a small research project we did this summer at Tobii where we compared the value of using Retrospective Think Aloud (RTA) in web usability research. I have previously posted the results from the study here on my blog. The main finding was that using […]

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New study: Retrospective Think Aloud and Eye Tracking

During the summer we have conducted a study at Tobii Technology aimed to compare the outcomes from four different retrospective think aloud (RTA) methods in a web usability study: a non cued RTA, a screen video cued RTA, a gaze plot cued RTA, and a gaze video cued RTA. Twenty-four participants were used in the […]

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The value of eye tracking in RTA

I have been writing a few post on Retrospective Think Aloud (RTA) in user research previously on this blog. RTA has proven to be especially useful in combination with eye tracking because having users watch their own eye movements while they were completing a task helps them remember what they did and describe their own […]

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Eye Tracking “Friends Lists” layouts on LinkedIN and Facebook

Catalyst Group in New York recently published some interesting findings from an Eye Tracking and Usability study where they compared two popular “friends list” layouts, a 3-column layout similar to LinkedIN and a 1-column layout similar to Facebook. In the test they compared prototypes of the two types of lists. All all 13 users took […]

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Video: Eye tracking in quantitative user testing online

Today Tobii released a new interesting video clip in its Eye Track Expert TV interview series featuring Niall Bellabarba from Realeyes. Niall talks about how they use eye tracking in quantitative user testing online. Realeyes usually include at least 50 users in their eye tracking studies to reach saturation in user behavior to enable them to do quantitative analysis […]

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